In today’s environment, where churches often struggle to be noticed in the communities they serve, a clear and consistently presented ‘image’ can provide a distinct advantage and can signify or represent many things about that church.
It is especially important to communicate a clear and concise message about the church’s character and purpose, both to reassure and inspire existing members as well as to encourage new ones.
These guidelines are for the benefit of all church people, both employed staff and those involved in a voluntarily capacity, as well as for many affiliated organisations, in order to develop effective and consistently presented communications.
The ways in which you apply the image can help shape how you will be perceived in your local community. In order to convey the broad perspectives and welcoming nature of Unitarians and Free Christians we have developed an equally broad and flexible set of ‘tools’ which you can appply to best suit your own context.
Whilst this flexibility is inherent, consistent application in any particular context is essential if it is to be effective, so these guidelines are designed to help you achieve this. We have also supplied templates for a range of publication types in MS Word format, which should help you to get started.
It is intended that this should become one of the church’s strongest assets at both
local and national levels, but it needs to be protected and reinforced at every opportunity.
Please help us to establish the image firmly and quickly at this important time by reading these notes carefully. If you have any questions please do not hesitate to contact us at the Information Department at Essex Hall.
We hope you find the guidelines informative and useful and look forward to working with you to ensure the new image develops in a strong and effective way.